Randy Rohde: The PR Expert Helping Brands Dominate Search and Build Authority
Within the ever-evolving field of digital marketing, very few strategists have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally recognized PR expert who helps businesses establish credibility, achieve top search visibility, and secure coverage on more than 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's professional journey has been far from traditional. With educational credentials from schools such as Michigan Ross, he began his career in retail operations — running national retail stores, supervising multi-unit teams, and eventually directing operations for two national retail companies.
However, Rohde always had the drive to build something of his own. With a team of partners, he launched a national service provider, sold it, started another, then relocated to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that business as well. In the midst of all this that he discovered the power of digital marketing.
The News Guy: Strategic PR Distribution
Currently, Rohde operates 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Through his brand "The News Guy," he offers a comprehensive suite of services designed to generate measurable outcomes for businesses.
His core offering is press release distribution, securing placements across prominent news platforms such as AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde offers featured article placements on top-tier media outlets, SEO and local SEO services, authority-boosting backlink services, and PPC advertising.
Where PR Meets AI
Perhaps the most forward-thinking aspect of his work is his pioneering approach to click here AI search visibility. He treats press releases as a form of AI prompt engineering — allowing companies to control what AI tools including Google AI Overviews, ChatGPT, and Perplexity report about their company. This innovative strategy positions his clients a competitive edge in the rapidly evolving digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's impact stretches far beyond client work alone. He produces dual podcast shows — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series spotlighting founders and business leaders.
As a conference presenter, Rohde has taken the stage at notable gatherings both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on several well-known shows including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde boasts IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both on screen and off.
Building Digital Trust, One Press Release at a Time
As he's fond of saying: "Visibility without credibility is a missed opportunity." For businesses looking to establish trust, boost their search rankings, and lead in the age of AI, Randy Rohde and The News Guy offer a proven path forward.